- On page SEO
- Off Page SEO
- Technical SEO
- Local SEO
Search Engine Optimization Basics – Introduction:
SEO or search engine optimization is gaining in popularity. How do I know? Well, I looked at Google Trends. So what is SEO? Well, it’s the practice of optimizing a website for search engines so that a website shows up in the search results. Many people think that when they build a website, people will automatically find it and visit that site. The truth, however, is much different. Once a new website is launched, there is not much traffic going to that site. It even takes Google a bit of time to index the site so people can find it.
On Page Search Engine Optimization Basics
On-Page SEO refers to things that a webmaster or SEO can do to improve search engine rankings on the page. Well, that sounds pretty obvious so what are the things that you can do with on-page SEO. First, you will want to figure out which keyword you are trying to come up with in the search results. This might require some keyword research to figure out which keywords have search volume and are not too competitive.
After you have found the keyword you want to target, then you’ll have to make sure that the content you are writing addresses that keyword. For example, it would be weird to write an article about apples without mentioning the word “apples.”
Once you have your content optimized, then you will want to find an image that has to do with what you’re writing about and make sure that the image has an alt tag and the file name is also related to the content. For example, if you have an article about apples, you wouldn’t want the image file name to “b4399388374,” you would want it to have something to do with apples like, “red apple image.” Other on-page SEO tactics include internal links, so linking to other pages on your website, external links to outside websites, meta descriptions, title tags, and heading tags.
Off Page SEO
Unlike on-page SEO, off-page SEO has to do with links to your website. This is most often achieved through content creation. It’s not the easiest part of SEO because it can be difficult to build links to your site. You will need to create really great content that people are looking for in order to do this. Of course, some people will buy links, but that’s not really encouraged and can even get your website penalized.
One of the best ways to get links to your site is by attending conferences or meeting people in the real world. For example, if you speak at a conference, then you might get a link from the conference organizers. You may also create a slide deck that is very useful to people. Once people see your slide deck, they may decide to link to it from their own website.
For me, technical SEO is the easiest to wrap my head around. These are technical issues with the site that may be causing problems. Speed is often an issue with websites, and if you run your site through Google Page Speed Insights, you will most likely find some issues with your site. Another great tool for technical SEO is Screaming Frog. They have a free version of the software that you can download and run 500 URLs through. The crawler will take a look at those pages and come back with issues on the site.
Local SEO is a relatively new aspect of SEO compared to some of the other aspects I’ve discussed earlier. Local SEO refers to showing up in the search results based on location. You’ve probably seen this for yourself when you have searched locally for something and the search results returned a map with different locations near you for that product or service that you searched for. The most important part of Local SEO is signing up for a Google Business account.
SEO may be intimidating to get into at first, but if you take these topics listed and break them down then you can easily get a hang of it. Once you have these topics under your belt, then you can start learning about how to track and figure out if your SEO is actually working, but that’s an article for a different day.